Unique Selling Proposition (USP)

A Unique Selling Proposition (USP) is what differentiates your product from your competitors. Most of the product in the same domain will offer the same features. if you have a unique feature which differentiates you from the competitor, then that feature is your USP.

Your USP can be anything. It does not have to be a feature. It can be a price point or integration as well.

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